Eyeweb

Tel: 01482 628830

Email: hello@eyeweb.co.uk

Peach Hampers

Results-driven E-Commerce and marketing

Client Overview

Peach Hampers is a family-run business based in East Yorkshire, delivering bespoke corporate hampers and personalised gifts. Their busiest time of year is between October and December, so we needed to have their new website and an effective marketing strategy ready in time for this.

What we did

  • Website design 

  • Website Development

  • Research and usability

  • Robust internal tool to streamline workflow

  • Website audit 

  • SEO-led content on all product listing pages

  • PPC 

  • Link-building/ Digital PR Campaigns

63% Increase in sales from PPC

As part of our marketing strategy, we restructured Peach Hampers’ Google Ads account to focus on keywords associated with corporate hampers. The aim of this was to reduce wasted add spend and maximise return on investment. This is exactly what happened, with a 63% increase in sales through PPC in 2023 compared to 2022.

User Friendly Web design

We developed a bespoke Shopify e-commerce platform to meet the unique requirements of Peach Hampers, a leader in premium gift hampers. By tailoring the solution to their expansive operations, we ensured the platform seamlessly supports their diverse product range and business goals.

A standout feature of the new website is the custom packaging tool, which enables customers to design their own hamper packaging through an intuitive and user-friendly interface. This functionality not only enhances the shopping experience but also empowers customers to create personalised, meaningful gifts, setting Peach Hampers apart from competitors.

The website also incorporates advanced e-commerce functionalities, including streamlined navigation, a robust search feature, and mobile responsiveness, ensuring a smooth experience across all devices. Integrated analytics tools provide Peach Hampers with valuable insights into customer behaviour, helping them refine their offerings and marketing strategies.

Shopify first

Since launching the site, Peach Hampers has reported increased customer engagement, higher conversion rates, and positive feedback from their clientele. The tailored Shopify solution has positioned them for continued growth in the competitive luxury gift market.

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